Liquid Days

The other book on marketing in the age of AI.

 

How do you lead a marketing function inside a society that no longer agrees on anything? 

AI is what makes the question urgent, but AI is not the subject.

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Its exponential speed is landing on collapsed trust and an absent counter culture. 

The result is a territory of diverging, fluid, contradictory realities that makes existing marketing playbooks obsolete.

​The dispatches provide context, ask critical questions and offer tangible orientation to navigate unknown terrain in turbulent times.

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A book for people who want to drive the change but need to understand the ground first.